Our research solutions to business issues and problems is based on two directives:
We are a passionate team who has an inherent curiosity for observing, challenging and understanding people and cultural behavior.
We connect the dots between personality traits, motivations, attitudes and aspirations, facilitated through a broad portfolio of perspectives and tools.
Linking Marketing (B2B and B2C) strategy to tactics through understanding the complexity and the dynamics of marketing planning processes and implementation.
In order to optimise the return on sales training investments, we link B2C and B2B mesurements of customer satisfaction to obsesrvation of the salespeople selling effectiveness. In this way we provide our clients with specific recommendations on how to parallely maximise customer satisfaction and sales revenue.
In our 35 years of practicing marketing research, we find gaps between company and customer expectations on one hand, and reality on the other.
In order to help our customers deal with these gaps, we have developed a series of low cost / high value diagnostic tools that they provide both vertical and horizontal insights of the work related attitydes, perceptions and views of the company’s executives, line management and front line personnel on the issues under research.
